10 Tips To Make Your Blog Attractive

Hi Friends, Today I thought to give you guys some tips about how to create your own blog more attractive.

• Decide your target audience in advance and put a suitable name for your blog which matches with that particular audience.

For an example if you are interested in blogging about the digital marketing area, you should select such a name for your blog that has a connection with that field. Since I've dedicated my blog to my study purpose, I have named it as "Prashani's Locker" 

• Create your blog more user friendly.

You must design your blog user friendly, and it should be easy to navigate as much as possible. If your blog is not user friendly and it is hard to navigate, you will most probably lose your audience.

• Install social media plugging.

By installing social media plug-ins you can share your blog posts with your friends and family members. Not only that it will also allow your visitors to share your thoughts among their friends and family members also. It will give you more exposure to your blog. You have to create, maintain and cultivate relationships through this social media.

• Post your content.

When posting the blogs, make sure that the content is interesting and more appealing to your target audience. Don't forget to share it on social networks.

• Cultivate relationships.

As mentioned earlier also you should cultivate the relationship with your audience. You should encourage them to give their feedback and comments on your posts. To encourage commenting you should try to ask some questions at the end of every post that you create.

• Make your posts attractive.

Use a font that is easy to read and make sure that you use an appropriate font size that can be easily read by the audience. Always use a clear and simple designs in your posts. Bold important points to highlight the facts that you need to get more attention. Bulletting the key points is also one of the best way that can be used to get more attention on the key areas.

• Make sure that you put a good headline to your post.

Putting a head headline is more critical because it will attract the audience to your posts. You can use numbers in your headlines. For an example: "10 Tips To Make Your Blog Attractive". And use adjectives also. "5Ways Of Getting a Healthy Skin".

• Use images to enhance your posts.

Images catch the eyes than words. So you should use appropriate and matching images for your blog posts. Images, photographs, screenshots illustrations or even cartoons will enhance the attractiveness of your blog posts.

• Put quotes of expert people into your posts.

Whether it is funny, educational, inspirational you can use famous quotes by different experts as long as it matches with the content of your blog content and trustworthy. Give the authers the credit, that they must receive.

• Use a good theme for your blog.

Use a theme that matches with the content, if you select the right theme it will catch the eyes of your target. Use the best template that fits with your blog.

So those are the 10 simple tips to make your blog more interesting. So if you find those tips were useful to you please feel free to leave a comment. :)

How FMCG Brands Can Reach the Right Target Markets Using Google Display Network

How FMCG Brands Can Reach the Right Target Markets 

Using Google Display Network

“One in five consumers exposed to a business’s display ads perform related searches and one in three visit their website”

Source: Online Publishers Association, “The Silent Click: Building Brands Online", June 2009

Hi friends, this week i'm hoping to give you a little idea about the Google Display Network and how FMCG brands can reach their target audience by using it.

First of all we need to have a basic idea about what Google Display Network means and what it does.

Now a days almost all the consumers in the world have become Digitalized. We spend most of our time surfing the net. Reading and engaging in the activities on the web. So by using this Google Display Networks, Companies can reach their target audience as well as potential consumers effectively and efficiently.

What Google Display Network does?

• It increases awareness among the consumers by displaying company ads among its target consumers. Increasing clicks on this display ads will generate more awareness about the company. Potential consumers can get an understanding about the company as well as their products.

• It generates more sales for the company by displaying ads to the relevant audience. Google Display Network suggests the sites that a company must display their ads based on the consumer preferences. So it has a more potent of having more sales.

• It creates loyalty among the consumers. The Google Display Network helps to re advertise and reach the audiences that have already clicked on the company web site or has searched information on the web. That will keep reminding them about the brand ultimately that brand will become the TOP OF THE MIND BRAND within their target audience.

What Companies Can Do With Google Display Network?

• Can create different types of advertisements. EX: Text only, image or video.
• Can display these advertisements on the right website where a company can target their right target audience.
• Can manage company’s budget and the ad campaign as well as its results.

Different Ad Formats Offered by Google Display Network

Companies should use Google display network if their products match with the content of the websites in the Google display network. Also it is very important that companies should experiment with the Google display ads on websites with a smaller budget to see if the company can have any success.

If a company is interested in Google Display Ads, their ads will appear on websites that feature content related to their ad. But the challenge when advertising on Google display is that sometimes people tend to ignore this ad and then effectiveness of this ad campaign will reduce.

Therefore if a company considering advertising on the Google display, they should strongly consider starting with a lower budget and experimenting to see whether their ads are getting relevant placements and achieving a sufficient click-through rate. The company can also choose to manage the websites that the ads will appear based on their own preferences on the Google display network.

How Facebook helps to target a niche audience with Facebook Advertising

How Facebook helps to target a niche audience with Facebook Advertising

Why you should consider advertising in Facebook

• 1 billion total monthly active users
• 58% of users return daily to Facebook
• 6:35 hours spent on Facebook desktop per person per month
• 600 million monthly active users on mobile (60% year over year growth)
• 3.2 billion likes and comments every day in the world

Facebook advertising has become the most popular and most effective communication tool now a days among the brands. The reason for that is Facebook advertising helps the brands to reach their exact target audience in a very cost effective manner. Facebook will select the exact target audience that should be targeted by a particular brand among one billion of Facebook users.

A particular brand can promote their brands in Facebook by following three simple steps.

1. Create a Facebook page for the brand
2. Connect with the right target audience
3. Engage with that audience regularly

Creating a Facebook page is a really easy task for anyone. you have to follow very few simple steps in order to create a page and most of all its a free way to communicate with your customers.

After creating the page you should invite the right audience to like your page. you must create several advertisements and target your audience based on gender, location and specially based on their interests.

Finally you should regularly update your posts and create advertisements that attracts not only your customers but also their friends. You should encourage your audience to actively participate in your Facebook page too.


There are few targeting options available at Facebook that helps the brands to reach their exact target audience.

1) General Targeting
Here a brand can choose whether to target a small audience with specific interest or larger audience with general interests.

2) Location
You can target the fans from specific city or a country.

3) Age and Birthday
You can target the fans based on their age groups.

4) Interest targeting
You can target the consumers based on their likes and preferences.

5) Education Targeting
You can select based on the fans' educational qualifications or you can select specific organizations or institutions to target your fan base.

6) Connection Targeting
You can make the ads visible to the fans that you have already connected or the once that you do not have a connection still.

Benefits of using Facebook advertising.

• It creates more awareness, more reach to highly targeted audience.
• It is a really quick and a simple way of attracting new and potential consumers.
• It creates more interest among the fans and create conversations and interaction among the brands and the audience.