How Facebook helps to target a niche audience with Facebook Advertising

How Facebook helps to target a niche audience with Facebook Advertising

Why you should consider advertising in Facebook

• 1 billion total monthly active users
• 58% of users return daily to Facebook
• 6:35 hours spent on Facebook desktop per person per month
• 600 million monthly active users on mobile (60% year over year growth)
• 3.2 billion likes and comments every day in the world

Facebook advertising has become the most popular and most effective communication tool now a days among the brands. The reason for that is Facebook advertising helps the brands to reach their exact target audience in a very cost effective manner. Facebook will select the exact target audience that should be targeted by a particular brand among one billion of Facebook users.

A particular brand can promote their brands in Facebook by following three simple steps.

1. Create a Facebook page for the brand
2. Connect with the right target audience
3. Engage with that audience regularly

Creating a Facebook page is a really easy task for anyone. you have to follow very few simple steps in order to create a page and most of all its a free way to communicate with your customers.

After creating the page you should invite the right audience to like your page. you must create several advertisements and target your audience based on gender, location and specially based on their interests.

Finally you should regularly update your posts and create advertisements that attracts not only your customers but also their friends. You should encourage your audience to actively participate in your Facebook page too.


There are few targeting options available at Facebook that helps the brands to reach their exact target audience.

1) General Targeting
Here a brand can choose whether to target a small audience with specific interest or larger audience with general interests.

2) Location
You can target the fans from specific city or a country.

3) Age and Birthday
You can target the fans based on their age groups.

4) Interest targeting
You can target the consumers based on their likes and preferences.

5) Education Targeting
You can select based on the fans' educational qualifications or you can select specific organizations or institutions to target your fan base.

6) Connection Targeting
You can make the ads visible to the fans that you have already connected or the once that you do not have a connection still.

Benefits of using Facebook advertising.

• It creates more awareness, more reach to highly targeted audience.
• It is a really quick and a simple way of attracting new and potential consumers.
• It creates more interest among the fans and create conversations and interaction among the brands and the audience.