How FMCG Brands Can Reach the Right Target Markets Using Google Display Network

How FMCG Brands Can Reach the Right Target Markets 

Using Google Display Network

“One in five consumers exposed to a business’s display ads perform related searches and one in three visit their website”

Source: Online Publishers Association, “The Silent Click: Building Brands Online", June 2009

Hi friends, this week i'm hoping to give you a little idea about the Google Display Network and how FMCG brands can reach their target audience by using it.

First of all we need to have a basic idea about what Google Display Network means and what it does.

Now a days almost all the consumers in the world have become Digitalized. We spend most of our time surfing the net. Reading and engaging in the activities on the web. So by using this Google Display Networks, Companies can reach their target audience as well as potential consumers effectively and efficiently.

What Google Display Network does?

• It increases awareness among the consumers by displaying company ads among its target consumers. Increasing clicks on this display ads will generate more awareness about the company. Potential consumers can get an understanding about the company as well as their products.

• It generates more sales for the company by displaying ads to the relevant audience. Google Display Network suggests the sites that a company must display their ads based on the consumer preferences. So it has a more potent of having more sales.

• It creates loyalty among the consumers. The Google Display Network helps to re advertise and reach the audiences that have already clicked on the company web site or has searched information on the web. That will keep reminding them about the brand ultimately that brand will become the TOP OF THE MIND BRAND within their target audience.

What Companies Can Do With Google Display Network?

• Can create different types of advertisements. EX: Text only, image or video.
• Can display these advertisements on the right website where a company can target their right target audience.
• Can manage company’s budget and the ad campaign as well as its results.

Different Ad Formats Offered by Google Display Network

Companies should use Google display network if their products match with the content of the websites in the Google display network. Also it is very important that companies should experiment with the Google display ads on websites with a smaller budget to see if the company can have any success.

If a company is interested in Google Display Ads, their ads will appear on websites that feature content related to their ad. But the challenge when advertising on Google display is that sometimes people tend to ignore this ad and then effectiveness of this ad campaign will reduce.

Therefore if a company considering advertising on the Google display, they should strongly consider starting with a lower budget and experimenting to see whether their ads are getting relevant placements and achieving a sufficient click-through rate. The company can also choose to manage the websites that the ads will appear based on their own preferences on the Google display network.